As an emerging life sciences endeavor, acquiring legitimacy (reliability) with external stakeholders (e.g., financiers) is an important difficulty in today's environment. This quest for legitimacy connects to concerns that concentrate on the person, the environment, and the procedure.
Incorporating understandings acquired from interviews with 3 CEOs of life sciences business in addition to the scholastic literature, we supply assistance for business owners relating to the distinct difficulties dealing with life sciences ventures. We advise that these venture are driven by the "quest for authority" which life sciences business owners for that reason should understand the tactical problems which affect legitimacy in the eyes of external stakeholders (e.g., financiers).
PUBLICATION DATE: March 15, 2010 PRODUCT #: BH381-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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