Healthpoint services tried to resolve shortage of of rural India of qualitative and affordable health care with multi-service platform, which consists telemedical clinic called the eHealthpoints, pure drinking water, diagnostic laboratories of and pharmacies. Will they be able to convince the rural Indians to leapfrog from local healers of telemedicine? And they could convince investors that their capital-intensive, complete sacrifice was tall, independent company? Healthpoint Services grappled with several issues: changing the mind set of patients and investors, generate traffic to their eHealthpoints, expanding their range of products, and growing within and outside India.
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by Richard G. Hamermesh, Mona Singh, Elizabeth Vrolyk Source: Harvard Business School 19 pages. Publication Date: October 18, 2011. Prod. #: 812020-PDF-ENG
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