ZARA: Fast Fashion Harvard Case Solution & Analysis

Focuses on Inditex, clothing retailer from Spain, which has created a rapid response system for its chain ZARA. Instead, the prediction of the month before the season that women want to wear, ZARA observes what sells and what does not, and continuously adjusts what it produces and trades on that basis. Powered by the success of ZARA, Inditex has expanded to 39 countries, making it one of the most global retailers in the world.

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But in 2002, it faces serious questions about its future growth.Zara-Fast Fashion Case Solution

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by Pankaj Ghemawat, Jose Luis Nueno Source: HBS Premier Case Collection 35 pages. Publication Date: April 1, 2003. Prod. #: 703497-PDF-ENG

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