Rejuvenating Wal-Mart's Reputation Case Solution
WalMart, the world's biggest retailer, was named by Fortune as the "most admired company in America" for the years 2003 and 2004. Yet, these and other accolades haven't quieted a chorus of critics, including organized labor, feminists, human rights activists, environmentalists, local businesses, and anti sprawl activists, all of whom revile the retail giant for its business practices, leading to a growing negative consumer perception of WalMart's corporate citizenship.
WalMart has instituted an extensive marketplace strategy to counter this criticism, employing a proactive mixture of societal, political, and legal strategies to handle contentious surroundings that could endanger its future growth and fiscal success.
PUBLICATION DATE: January 15, 2005 PRODUCT #: BH141-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
