Work is Good: Branding the EmployAbility Mission Harvard Case Solution & Analysis

+ The ability to apply, a small company using mentally retarded adults, is to compete with low-cost producers of its core products - therapeutic hot and cold compresses. How can innovative branding campaign, focused on the core values ​​of "work is good" that it can effectively compete with them? "Hide
by Lynda M. Applegate, Susan Saltrick, Monica Higgins Source: Harvard Business School 23 pages. Date Published: July 22, 2008. Prod. #: 809028-PDF-ENG

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Work is Good: Branding the EmployAbility Mission

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