“Lather, Rinse, Repeat”: FeedBurner’s Serial Founding Team Harvard Case Solution & Analysis

"Is this the right time or is it still too early?" Dick Costolo wonder as he reflected on the newest acquisition offer. He'd been building FeedBurner with his three co-founders for almost four years and was staring at the details of an acquisition offer from Google. He and his co founders had founded three prior ventures together, none of which had reached their full potential, although each of which had had attractive results. The number on the table from Google was a big one.

Should the deal be completed, it would be the largest win the founding team had ever had. Yet, was this the ideal time to exit? If Costolo did not believe so, would he be capable to convince his co-founders who all had different risk profiles that are personal? This was going to be the biggest selection in the life of FeedBurner and its cofounders.

PUBLICATION DATE: February 20, 2009 PRODUCT #: 809089-PDF-ENG

This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP

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“Lather, Rinse, Repeat”: FeedBurner’s Serial Founding Team

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