Northwestern Mutual Funds Mutual funds boutique company that distinguishes itself on excellent customer service. The case describes how the company is considering marketing its funds directly to retail investors. So far, the company has launched a fund only to financial planning that make the channel. The case illustrates the channel issues, and helps students to discuss how the products should be differentiated from the competition in the channel. "Hide
by Niraj Dawar, Ken Mark Source: Richard Ivey School of Business Foundation 17 pages. Publication Date: January 18, 2008. Prod. # 908A03-PDF-ENG
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