Advanced Drug Delivery Systems: Alza and Ciba-Geigy (Condensed Version) Harvard Case Solution & Analysis

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Advanced Drug Delivery Systems: Alza and Ciba-Geigy (Condensed Version) Case Solution

The very first cases explain the pharmaceutical market, the 2 business, and the occasions leading up to the collaboration chance. An ultimate case explains the disintegration of the collaboration in 1982, and also the longer-term repercussions of the collaboration for each firm. The basic goal of the situation set is to offer a chance for talking about the generic concerns occurring in technological collaborations in between little and big firms. Particular goals are: To offer a knowledge of the explanations for technological collaborations in between little and big companies To permit individuals to create a user interface framework for a collaboration To establish an awareness of the function of various management tools in collaboration efficiency, and to supply practice in detecting a concrete collaboration scenario and recommending therapeutic action to improve effectiveness To comprehend the reasons for disputes in partnerships To offer practice in examining regardless if a collaboration is sustainable To comprehend the issues associated with canceling a partnership To supply a chance for examining the excellence of a collaboration and for comprehending the aspects which affect collaboration excellence

This is just an excerpt. This case is about Marketing

published: 01 Jan 1988

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Advanced Drug Delivery Systems: Alza and Ciba-Geigy (Condensed Version)