Advanced Drug Delivery Systems: Alza and Ciba-Geigy (Condensed Version) Case Solution
The very first cases explain the pharmaceutical market, the 2 business, and the occasions leading up to the collaboration chance. An ultimate case explains the disintegration of the collaboration in 1982, and also the longer-term repercussions of the collaboration for each firm. The basic goal of the situation set is to offer a chance for talking about the generic concerns occurring in technological collaborations in between little and big firms. Particular goals are: To offer a knowledge of the explanations for technological collaborations in between little and big companies To permit individuals to create a user interface framework for a collaboration To establish an awareness of the function of various management tools in collaboration efficiency, and to supply practice in detecting a concrete collaboration scenario and recommending therapeutic action to improve effectiveness To comprehend the reasons for disputes in partnerships To offer practice in examining regardless if a collaboration is sustainable To comprehend the issues associated with canceling a partnership To supply a chance for examining the excellence of a collaboration and for comprehending the aspects which affect collaboration excellence
This is just an excerpt. This case is about Marketing
published: 01 Jan 1988
Related Case Solutions & Analyses:
Frito-Lay North America: The Making of a Net Zero Snack Chip
Buzz Marketing for Movies
Chantal Cookware Corp.
Building a Social Media Culture at Dell
HootSuite: Monetizing the Social Media Dashboard
Livelihood Advancement Business School
Forecasting Denosumab
Impulsesoft – Music in the Air
Is Your Company Choosing the Best Innovation Ideas?
Note on Evaluating Empirical Research
