A North Carolina-based manufacturer of light emitting diodes (LEDs), Cree has just introduced its first consumer product - an LED light bulb. It is created as an energy efficient replacement for the omnipresent incandescent light bulb. However as it is an unknown technology and it costs ten times what an incandescent light bulb costs, there are questions about what sales amount might be anticipated and how best to advertise adoption.
PUBLICATION DATE: September 02, 2014 PRODUCT #: 515026-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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