This case is designed for use in conjunction with existing "Cola Wars" case studies. It outlines the global position of Pepsi and Coca-Cola as of 2008 in the soft drinks market, and then provides an overview of their competitive situations in three markets: Mexico, China and India. The case raises the question of whether any or all of these markets) structurally attractive for soft drinks companies, and b) if so, how can Pepsi best "catch up" with Coca-Cola in the market. "Hide
by Frank V. Cespedes Source: Harvard Business School 7 pages. Publication Date: December 2, 2008. Prod. #: 709451-PDF-ENG
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