Partnering to Enter New Markets Video (DVD) Harvard Case Solution & Analysis

He has the nerve to one person IVI Publishing group to call Mayo Clinic to offer an alliance with the giant down the block. And he took them the flexibility to Mayo trust unproven, barely solvent partner. But IVI Publishing proposed a new way to Mayo to meet the growing public demand for accurate, quality information: CD-ROM. As soon as the work began, the clash of cultures was almost fatal. Contains practical information on how to implement and manage a difficult partnership. Moreover, we show how the two corporate cultures can learn and profit from diversity. "Hide
by Rosabeth Moss Kanter Source: Video Supplement Publication Date: December 13, 1995. Prod. #: 1064-VID-ENG

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