Escalation of the conflict broke out in the product development team Satera, as a result of conflicting cognitive styles of the two chief engineers. This conflict has taken a toll on both the implementation of the project and the team morale, endangering one of the most important initiatives in Imatron Systems, Inc After discussing the situation with the Vice President of R & D Rick Levinger, team leader Gary Pinto realizes that he must take decisive action. This case is a profile of the company, the team, the project Satera, and team members, focusing on the Pinto and dueling engineers. Thanks to a detailed description of their very different preferences, and problem-solving interactions in which these differences are most apparent conflict is a common problem that managers must face when working with creative people on creative projects. "Hide
by Theresa M. Amabile, Elizabeth A. Schatzel Source: Harvard Business School 13 pages. Publication Date: January 24, 2003. Prod. #: 803141-PDF-ENG
Related Case Solutions & Analyses:
Austin Blakeley & Cambridge LLC
The Lesbian and the Christian (B)
MBIn Jeopardy (A)
Porsche AG (A): True to Brand?
The Mosquito Network: Collaborative Entrepreneurship in the Fight to Eliminate Malaria Deaths (B)
Entrepreneurial Sales and Marketing Vignettes
Blackmore Company
Alloy.com
Starbucks Green Policy
CASO ROSARIO ACERO
