Coke vs. Pepsi 2001 (v. 4.1) Harvard Case Solution & Analysis

Set in December 2000, immediately after the announcement of the merger between the Company and PepsiCo Quaker Oats, asks students to examine the consequences of the merger for competition between Coca-Cola Co and PepsiCo, as well as the value of each firm. Because the merger would control PepsiCo Gatorade, which took 83% share of the sports drink market, PepsiCo will further enhance the already wide ahead of Coca-Cola in the segment of non-carbonated beverages. Be historically stellar performance Coca-Cola in terms of the value to be under threat as a result of the merger?
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coke vs pepsi 2001 case solution

coke vs pepsi 2001 case solution

by Robert F. Bruner, Jessica Chan Source: Darden School of Business 16 pages. Publication Date: September 21, 2001. Prod. #: UV0008-PDF-ENG

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Coke vs. Pepsi 2001 (v. 4.1)

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