Management team Rackspace, faced with the placement of the services offered and the reduction of financial reserves, decides to make the customer focus of its new slogan strategy.
This teaching resource provides students with Rackspace. We explore how Rackspace moved into company focused on fanatical customer service and how it is transformed into an act of passionate employees fanatical Rackers. Students read two pages the night before the event, and video clips that are used in the classroom, as the conversation progressed. Different clips allows teachers to use in the event discussion thread. "Hide
by W. Earl Sasser, Jr., James L. Heskett, Tom Ryder Source: Supplement 50 minutes of video. Publication Date: December 30, 2010. Prod. #: 811701-VID-ENG
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