Yum!, Owner of KFC, Pizza Hut and Taco Bell, asked what can be learned from their success in China is now expected to expand in India and Africa. In addition, the company is considering whether Taco Bell can succeed abroad as part of a new push expansion. In addition, in the case asked that the distance barriers are related to the fast food company, specializing in particular on the roast chicken and Tex-Mex food.
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by Jordan Siegel, Christopher Poliquin Source: Harvard Business School 29 pages. Publication Date: May 31, 2012. Prod. #: 712422-PDF-ENG
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