This case describes the daily decisions taken by the Alliance team. The case focuses on the budgetary decisions, where the two parties $ 100 million from each other, and describes the preliminary decision which each partner is very clear. Weighing partnership with the needs of the individual needs of the company is one of the critical problems occur. "Hide
by Lynn Isabella Source: Darden School of Business 16 pages. Publication Date: May 21, 2004. Prod. #: UV3254-PDF-ENG
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