Coca-Cola: Liquid and Linked Harvard Case Solution & Analysis

Coca Cola is considering which of several international marketing/promotional attempts to bring to America. Each has demonstrated successful in different portions of the planet, but for changeable reasons. All represent attempts outside the business's regular promotion -based approach to promotion.

PUBLICATION DATE: November 19, 2013 PRODUCT #: 514024-PDF-ENG

This is just an excerpt. This case is about SALES & MARKETING

Share This