NTL Lemnis: Exploring the B2C Market Harvard Case Solution & Analysis

NTL Lemnis, a joint venture between NTL Electronics of India and Lemnis Lighting of the Netherlands, has high sales objectives and is considering entry into the business-to-consumer (B2C) industry area. The business aims to give energy-saving LED products to international and Indian markets under the globally acclaimed Lemnis brand Pharox.
NTL Lemnis Exploring the B2C Market Case Study Solution

Top management is planning a sales force structure for the consumer marketplace and is assessing the design of a sales force in the context of specialist and generalist arrangements. It's pondering the recruiting and selection strategies at NTL Lemnis so that it can hire a best-in-class sales force. What's the appropriate size of the sales team? Understandings about the distribution model that is effective to use to raise the market share of the organization’s products also persist. Sandeep Puri is associate with Institute of Management Technology, Ghaziaba.


This is just an excerpt. This case is about SALES & MARKETING

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