Spectio: A Digital Lighting Company Harvard Case Solution & Analysis

Spectio: A Digital Lighting Company Case Solution

This is just an excerpt. This case is about SALES & MARKETING

PUBLICATION DATE: September 08, 2016

Spectio Tech, established in 2005, established and executed smart LED lighting options for the commercial market. Sensing units and cordless connection installed in its LED components not just substantially lowered lighting-related energy use-by as much as 90% in a few cases-but likewise acted as a tool for the Internet of Things (IoT) to expose effective insights about center usage. In 2016, few of Spectio's consumers were totally welcoming the system as an IoT item. Both LED lighting and IoT were quickly developing markets, and Spectio needed to choose if it must concentrate on owning down lighting hardware expenses to broaden its overall addressable industry or on enhancing the software application manages to boost the system's IoT performance.

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Spectio: A Digital Lighting Company

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