Based on extensive interviews, this case is considered environmental policy successful firms in the business of specialty chemicals. Ciba leaders have differentiated products on ecological lines and use of environmental control as a means to reduce costs. A discussion of these initiatives, as well as the efforts of the company to improve the management of environmental risks. Draws attention to the relationship between environmental policy, the competitive position of the company, and the overall strategy of the firm. "Hide
by Forest Reinhardt Source: Harvard Business School 23 pages. Publication Date: 11 January 1999. Prod. #: 799086-PDF-ENG
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