CML Group Inc.: Going Public (A) Harvard Case Solution & Analysis

Describes a number of decisions facing Charles Leighton, co-founder and chairman of CML. CML is a successful participant in the leisure industry with two lines of business: specialty retail and recreational consumer products. The key issues in the case: 1) If the CML Group to go public? and 2) How should management choose the investment banking? To address these issues, students should understand the strategy and performance of CML, and to assess the costs and benefits of publicity in this context. Then they will have to develop a strategy to select the underwriting team, according to their analysis of the first question. "Hide
by William A. Sahlman Source: Harvard Business School 27 pages. Publication Date: July 23, 1984. Prod. #: 285003-PDF-ENG

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