The co-president and co-CEO of Christie Digital, a digital projector company based in Cypress, California, and Kitchener, Waterloo, is speaking with his counterpart and trying to decide how Christie should handle the remainder of the 65,000-display theater marketplace that's not yet converted to digital.
The co-president has to consider that Christie is one of three viable competitors in the market and that there is a real threat of rapidly decreasing gross profits if a price war breaks out.
PUBLICATION DATE: August 24, 2012 PRODUCT #: W12167-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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