Toto Ltd. was a worldwide producer of kitchen and toilet equipment, fixtures, and other related products. Headquartered in Tokyo, Japan, with a global presence, the company was a leader in product innovation in the toilet, kitchen and plumbing types.
One such example was a product called "Washlet," an electronic toilet seat with numerous functions: heating system, showering, drying, and deodorizing. The case asks the students to conduct research by themselves to estimate a possible market size of the Washlet product line in both Egypt and also the United States. The students are additionally required to present the findings to the course.
PUBLICATION DATE: December 01, 2011 PRODUCT #: BAB693-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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