Airline Travel in the U.S. Harvard Case Solution & Analysis

Airline Travel in the U.S. Case Solution

How must airline companies react to the increasing share of Online Travel Agencies (OTAs) as customers progressively browse the web to purchase tickets.

PUBLICATION DATE: March 08, 2010 PRODUCT #: 510096-HCB-ENG

This is just an excerpt. This case is about SALES & MARKETING

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Airline Travel in the U.S.