Airline Travel in the U.S. Harvard Case Solution & Analysis

How must airline companies react to the increasing share of Online Travel Agencies (OTAs) as customers progressively browse the web to purchase tickets.

PUBLICATION DATE: March 08, 2010 PRODUCT #: 510096-HCB-ENG

This is just an excerpt. This case is about SALES & MARKETING

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Airline Travel in the U.S.

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