Chotukool was the main help to Gopalan Sunderraman, Executive Vice President at Godrej & Boyce Manufacturing and his team in getting the authority toaddress a need of bottom of the pyramid consumers in the rural areas India. Case A spots light onthe challenge and the approach used in the market research to identify the demand and to come up with a solution.
To ensure ChotuKool's go to-market strategy is a success, and in order to achieve it G&B must get the finance right. In addition, it describes the non-financialeffectthat ChotuKool had on local entrepreneurs and consumers, as well as hinting at ways for growth for the future.
PUBLICATION DATE: July 22, 2016 PRODUCT #: IN1236-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
Related Case Solutions & Analyses:
Davids Bridal: Proposal for a New Generation
Prospective Student Visits to the Darden School: Process Improvement A
Warren E. Buffett 2008
Airbus and Boeing: Superjumbo Decisions
Cocoa Petes Chocolate Adventures (Abridged)
Week 4 Stat Work
IFP, Indonesia
Kimpton Hotels – Setting Prices on Priceline (C )
Leading through Negotiation: Harnessing the Power of Gender Stereotypes
New Product Blockbusters: The Magic and Science of Prediction Markets
