Chotukool was the main help to Gopalan Sunderraman, Executive Vice President at Godrej & Boyce Manufacturing and his team in getting the authority toaddress a need of bottom of the pyramid consumers in the rural areas India. Case A spots light onthe challenge and the approach used in the market research to identify the demand and to come up with a solution.
To ensure ChotuKool's go to-market strategy is a success, and in order to achieve it G&B must get the finance right. In addition, it describes the non-financialeffectthat ChotuKool had on local entrepreneurs and consumers, as well as hinting at ways for growth for the future.
PUBLICATION DATE: July 22, 2016 PRODUCT #: IN1236-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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