Charles "Charlie" E. Merrill was a visionary who opened the door to investing for the masses in America. The "financial supermarket" strategy, which Merrill conceived in the late thirties, revolutionized the brokerage and financial services of his time and is broadly recognized as one of the most crucial tactical innovations in the history of the financial sector. This case opens a window on the genesis of the tactical penetration of Merrill. It focuses particularly on how Merrill came to identify the analogy (banking as supermarkets) that led him to see his industry through a very different lens than most of strategic leaders at competing businesses.
PUBLICATION DATE: April 05, 2011 PRODUCT #: 711518-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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