IBM traces its history to its founding as Tabulating Machine Company in 1896. IBM has experienced and survived multiple major technology changes including the introduction of growth in cellular technology, cloud computing, and the personal computer. Sometimes, IBM has been slow to react, and following the disruption of its own mainframe computer business by personal computers, the organization experienced the biggest single-year loss ($8.1 billion) in U.S. history.
Following this loss, IBM went and reorganized into complementary areas of service software, and hardware. Under present CEO Virginia Rometty, IBM is yet as it experiences increased competition with moves into new strategic venues. At the same time, IBM revenues are dropping in places that are existing. CEO Rometty is confronting a falling stock price and 12 successive quarters with falling sales. Questions appear whether continuing IBM's strategy will supply sufficient growth.
PUBLICATION DATE: January 01, 2016 PRODUCT #: MH0036-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
Related Case Solutions & Analyses:
Empire Blue Cross and Blue Shield (G)
Empire Blue Cross and Blue Shield (B)
Koreas Technology Strategy
Aion Corp.
Digital Equipment Corp.: The Endpoint Model (C1)
City of Somerville:Using Activity-Based Budgeting to Improve Performance in the Somerville Traffic Unit
Arthur D. Little in China: A Whole New Ball Game
Michael & Susan Dell Foundation: Technology Enables Social Impact
500 Startups (B): Expanding the Footprint in 2016
Blue Shield of California
