HOW WILL THE KNOT BE TIED – INDIAN ONLINE MATRIMONY Harvard Case Solution & Analysis

HOW WILL THE KNOT BE TIED - INDIAN ONLINE MATRIMONY Case Solution

Karthik who has actually acquired a little time match making company with dreams of making it huge in the online area comes throughout his own uncle's predicament and understands that gone are the days when marital relationships in India were set up by the conventional matchmakers who had total information of the potential bride-to-bes and the grooms. With the development of ecommerce, the standard matchmaking company is side-lined and offered method to a big number of online service suppliers which the nation has actually never ever seen prior to. Karthik chooses to discover more about the customer behavioural procedure of such users who are not tech smart however acutely search for a potential partner for their son/daughter utilizing online matrimony service prior to taking his company online.

This is just an excerpt. This case is about Business

 

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