Relay Foods Media Mix1 Case Study Solution2Arnie Katz was thinking about his company's recent growth into Richmond. It was a different environment than Charlottesville, where the company had started up and experienced its first successes.
In a larger, less tight knit city for example Richmond, he did not believe the company could rely on exactly the same organic word of mouth that had fueled its early growth in Charlottesville. By acquiring new customers in Richmond, traditional marketing might be required. What sort of mixture of both approaches should he employ?
PUBLICATION DATE: January 01, 2012 PRODUCT #: UV5332-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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