Howard Schultz at Starbucks (A) Harvard Case Solution & Analysis

In the late 1980s, Howard Schultz, Starbuck's Coffee Co. brought explosive growth, transforming a small coffee beans companies in the national retail power. Starbuck's success depended on its reputation for quality and personal service. Schultz worried that the rapid growth of the company, as well as the high turnover retail industry and reliance on part-time, there were threats competitive advantage Starbuck. As Schultz reduce turnover and encourage loyalty and enthusiasm among your employees? "Hide
by Kathleen Meyer, Nicole Pearce Source: Business Enterprise Trust 4 pages. Publication Date: January 1, 1994. Prod. #: 994006-PDF-ENG

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