Centuryply: Developing a Power Brand in a Commoditized Market Harvard Case Solution & Analysis

In India, unorganized players dominate this market, and plywood has always been treated as a commodity by marketers. Given the boom in the current rapid lifestyle changes in India, along with real estate across offices and residences, the organization needs to realize better success in the wood furnishings group and expects unremitting and sustainable growth.

Centuryply perspectives investment in brand-building is a method to defeat commoditization. The focus of the claim will be to clarify advanced branding strategies that may be embraced by marketers to create a brand in the commodity market. In addition, it touches on the difficulties faced by an organization to maintain a sustainable brand proposition amid competition. The crucial question is how to maintain brand-building momentum and take it to the next level.

PUBLICATION DATE: September 05, 2012 PRODUCT #: W12179-HCB-ENG

This is just an excerpt. This case is about SALES & MARKETING

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