American Basketball League: The Last Chapter Harvard Case Solution & Analysis

American Basketball League: The Last Chapter Case Solution

The case on ABL sheds light on its demise during December 1998. Furthermore, it reviews the League's attendance, television action, and competitive positioning versus the Women's National Basketball Association (WNBA).
In conjunction with earlier cases on the ABL and the WNBA, pupils are requested to assess the reasons why the league wasn't financially successful. A chronology of the history of the ABL is comprised.

This is just an excerpt. This case is about SALES & MARKETING

PUBLICATION DATE: June 25, 1999

 

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American Basketball League: The Last Chapter

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