Buy Low Sell High: Creating and Extracting Customer Value by Enhancing Organizational Performance Harvard Case Solution & Analysis

Provides a comprehensive framework for the creation and management of customer value by profit. Focused on the use of the product / service line management and efficient customer service to achieve customer satisfaction and high profitability. "Hide
by Benson P. Shapiro, 16 pages. Publication Date: January 30, 1997. Prod. #: 597071-PDF-ENG

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Buy Low Sell High: Creating and Extracting Customer Value by Enhancing Organizational Performance

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