HSBC France: Re-Branding CCF (A) Harvard Case Solution & Analysis

This case focuses on the subject of strategic framing, specifically, how best the lead character, Charles-Henri Filippi, can gain assistance for his strategic initiative, re-branding CCF as HSBC.

The case article includes information about the HSBC Group, Crédit Commercial de France, Charles-Henri Filippi, the French banking environment, method making at both banks, different options concerning bank names, and choice criteria. The case also includes various exhibitions for the user to evaluate: HSBC's acquisitions: 1997-2004, history of CCF, regional banks of Crédit Commercial de France, and excerpts from Tout savoir sur HSBC.

PUBLICATION DATE: February 18, 2008 PRODUCT #: INS042-HCB-ENG

This is just an excerpt. This case is about STRATEGY & EXECUTION

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