It's 1993, and Procter & Gamble has been in Eastern Europe for more than two years. This case describes the problems, lost opportunities, and challenges, Procter & Gamble was the transfer in its corporate culture to the newly liberalized economies of Eastern Europe. Students should generate alternatives for the future strategy of the company Procter & Gamble in Eastern Europe, given the PEST environment. "Hide
by Jeffrey Gandz, Michael Smith, Maurice Smith, Asad Wali, David W. Conklin Source: Richard Ivey School of Business Foundation 24 pages. Publication Date: January 28, 1997. Prod. #: 97H002-PDF-ENG
Related Case Solutions & Analyses:
Bidwell Training Center Inc. and Manchester Craftsmens Guild: Preparation in Pittsburgh
Note on Techniques for Analyzing Business Problems
Profiling at National Mutual (B) (Abridged)
Google Inc. in 2014
HGRM: Bringing Back High Touch Hospitality
Poweo: David and Goliath in the French Electricity Market, Spanish Version
The Yield Curve and Growth Forecasts
Walking on a Tightrope: Maintaining London as a Financial Center
Leadership and Organizational Behavior (LEAD), Course Overview (Abridged)
Japanese Financial System: From Postwar to the New Millennium
