Significantly enriched by the Internet, the purchase selection procedure of customers has shifted. Until a few years back, the decision making involved in the buying process of an individual or firm that wanted to purchase a product or service was more small, as the extent for collecting information was confined to the so-called mass media (television, radio, press) and private recommendation.
Nowadays, the reality that our prospective clients can get info from the Internet forces us to pay more attention to the online environment. Discover formulas that can hasten the purchase decision process, comprehend it and we should know it. For all these reasons, the Internet is now a vital medium. The intent of the technical note is to introduce the strategies and approaches as well as the internet world that'll help us make our products and services more visible and create closer contact with our customers.
Web Strategies and Site Traffic Generation Case Study Solution
PUBLICATION DATE: December 16, 2011 PRODUCT #: IES420-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
Related Case Solutions & Analyses:
Surfside Leisurescapes
Cooperating to Compete: EGS of Turkey
Development of Food Retailing in India (A): Entry and Growth of Domestic and Foreign Players
Building a Scalable Business with Small-Holder Farmers in Kenya: Honey Care’s Beekeeping Model
Juan Valdez: Innovation in Caffeination, Spanish Version
Skype in the Voice-over-IP Industry: A Commercially Viable Blue Ocean?
Maple Leaf Simply Fresh (D)
Putting the ‘Relationship’ Back Into CRM
Coca-Cola on Facebook
Display Campaigns
