Branding and Bollywood: The Behavioral Route to Branding Films Harvard Case Solution & Analysis

Branding and Bollywood: The Behavioral Route to Branding Films Case Solution

This is just an excerpt. This case is about SALES & MARKETING

PRODUCT #: IMB611-HCB-ENG

Ami Shah who deals with social networks promos connected with Bollywood motion pictures had an interest in acquiring personality information with a contrast in between ''Gulaab Gang" and ''Queen" (both these motion pictures are based upon styles related to ladies). ''Gulaab Gang" was a ticket office breakdown while ''Queen" was a significant hit.

In the middle of the high presence projects of films in Bollywood, Shah thought that behavioral elements of films is something that has actually not been checked out much with regard to branding of films. How can these behavioral inputs on motion pictures allow lessons to be found out on branding?

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Branding and Bollywood: The Behavioral Route to Branding Films

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