Black & Decker Corp.: Spacemaker Plus Coffeemaker (B) Harvard Case Solution & Analysis

Describes very well recall the Black and Decker Spacemaker Plus Coffee. Objectives include: 1) the factors of effectiveness and success of the product recall, 2) the use of direct marketing to the product recall, and 3) the role of public relations in a product recall, and 4) the impact of product recalls on the product brand "Hide By N. Craig Smith Source: Harvard Business School 18 pages. Publication Date: 01 May 1990. Prod. #: 590100-PDF-ENG

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