Chipotle Mexican Grill: Food with Integrity? Case Solution

This is just an excerpt. This case is about  SALES & MARKETING

PRODUCT #: KEL979-HCB-ENG

Its stock valued more than 1,000% in the 10 years following its 2006 IPO. Same-store sales for the very first quarter were 29.7% lesser than in the previous year. Running margins dropped from 27.5% to 6.8% over the exact same duration, and the business's share rate was down 41% from its summer season 2015 high.

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