By the year 2008, over half of Mary Kay Cosmetics' $2.8 billion sales were from outside the USA. Sales from China exceed $500 million in 2008 through over 450,000 beauty consultants.
Mary Kay Inc Asian Market Entry (B) Case Study Solution
China was Mary Kay Cosmetics' second most significant national market with earnings growing at over 20 percent each year. In contrast, Mary Kay Cosmetics had determined to leave the Japanese marketplace in 2001.
PUBLICATION DATE: June 01, 2009 PRODUCT #: 509067-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
Related Case Solutions & Analyses:
Future of Big Pharma
Circles
Reorienting Channels of Distribution
Marketing Implementation
L’Oréal in China: Marketing Strategies for Turning Around Chinese Luxury Cosmetic Brand Yue Sai
Unlocking Growth in the Middle: How to Capture the Critical Middle Class in Emerging Markets
Amici’s East Coast Pizzeria
Embrace (A): Opportunity Identification
Montreaux chocolate usa: are americans ready for healthy dark chocolate?
Statistical Analysis Report
