Mary Kay Inc.: Asian Market Entry (B) Harvard Case Solution & Analysis

By the year 2008, over half of Mary Kay Cosmetics' $2.8 billion sales were from outside the USA. Sales from China exceed $500 million in 2008 through over 450,000 beauty consultants.

China was Mary Kay Cosmetics' second most significant national market with earnings growing at over 20 percent each year. In contrast, Mary Kay Cosmetics had determined to leave the Japanese marketplace in 2001.

PUBLICATION DATE: June 01, 2009 PRODUCT #: 509067-HCB-ENG

This is just an excerpt. This case is about SALES & MARKETING

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Mary Kay Inc.: Asian Market Entry (B)

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