Bonny Doon Vineyards Harvard Case Solution & Analysis

Small, founder oriented businesses, which face increasing competitive imitation of its core business, is at a crossroads. Expanding opportunities for the winery include branching into retail, is expanding its offer of wines produced on their performance in Europe, and the expansion of its network of direct sales to end users to turn Bonny Doon wines. In considering these options, the basic competence of Bonny Doon and the interests of its dynamic founder and leader, are critical. "Hide
by Amy J. Hillman, Gerry Keim, Kay Glasgow Source: Richard Ivey School of Business Foundation 19 pages. Publication Date: July 20, 2000. Prod. # 900A18-PDF-ENG

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