Less than a decade, Samsung Korea has evolved from a manufacturer of low-level consumer electronics legitimate rival Japanese industrial giants such as Sony and Panasonic. The success was due in large part to the efforts to change the Samsung as a supplier of stylish, cutting-edge digital technology. But the shadow of the old brand image remain, urged constant presence of several traditional products. President of Samsung Electronics Canada has been directed to address this issue, prompting difficult choices about the product, pricing, distribution and promotion that threaten to damage the sales and short-term profits. "Hide
by Robin Ritchie, Fan Ye, Christian Kim Source: Richard Ivey School of Business Foundation 20 pages. Publication Date: July 30, 2004. Prod. # 904A16-PDF-ENG
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