Vice-president of the American logistics provider considers the creation of this service in Mexico, where the logistics market is controlled by the banks and very weak. He must decide whether to create a zero-based operation or enter a joint venture. Questions of target segments and positioning also requires permission. "Hide
by Kenneth G. Hardy Source: Richard Ivey School of Business Foundation 19 pages. Publication Date: 03 May 2000. Prod. # 900A04-PDF-ENG
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