Broad Air Conditioning and Environmental Protection Harvard Case Solution & Analysis

Broad Air Conditioning, a Chinese company with an active environmental considerations, is suffering from a deterioration in financial results. Company founder and CEO must decide whether to start producing electricity powered air conditioners to improve their financial performance and easy to stick to your ideal, and only the production of machines powered by heat. Focuses on corporate social responsibility, discussing the relationship between the company and the benefits of environmental protection -. Especially in developing countries, "Hide
by Paul Beamish, Zhi Yi He, Meng Sun Source: Richard Ivey School of Business Foundation 12 pages. Publication Date: June 30, 2004. Prod. #: 904M34-PDF-ENG

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