Better World Books, Video Harvard Case Solution & Analysis

This video includes an interview with David Murphy, CEO of Better World Books. Subjects conversed include: the opportunities and constraints presented by having a societal assignment, an update on the business, and also the future of Better World Books.

PUBLICATION DATE: August 01, 2011 PRODUCT #: 512701-VID-ENG

This is just an excerpt. This case is about SALES & MARKETING

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