Business Fenix Group extends the total retail sales for the Italian fashion. Diversity is associated with multiniche marketing strategy guide. Looks at the journey of two entrepreneurs who started with a small trading company clothing, and in a span 30 years, has expanded into a multi-national network of manufacturing and retail with $ 230 million in annual turnover. How to identify and Fenix in niches in different markets? What does it take to be successful in niche markets? Fenix also analyzes and discusses the strategy of the most important factors of success of its marketing strategy multiniche. "Hide
by Bennett Yim, Monica Wong Source: University of Hong Kong, 8 pages. Publication Date: July 29, 2003. Prod. #: HKU283-PDF-ENG
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