Leviton Manufacturing Co. Inc.: Universal Design Marketing Strategy Harvard Case Solution & Analysis

This case is the new opportunities and challenges in the field of design and marketing for clients who are elderly or disabled. Product manager learns that Leviton switches on the wall in preference to the less expensive competitive products homeowners with limited vision or dexterity. With the help of the federal Center for Disability Studies, she convinces her managers develop a marketing program to promote these functions for this large and growing market segment. Leviton in-house marketing department is preparing a campaign modeled on previous successful marketing program niche. Employees Research Center warns that the treatment of elders and people with disabilities as a niche market will crash the program. They recommend that the emphasis on "universal design" treatment Leviton products for children and elders, able-bodied and disabled. The product manager must choose the direction of the program on the basis of experience or research center with this new market and marketing expertise of the company. "Hide
by Cynthia A. Ingols, James L. Mueller Source: Design Management Institute 18 pages. Publication date: April 02, 1997. Prod. #: 996063-PDF-ENG

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