BEAUTY LIBRARY SALON, MALAYSIA Harvard Case Solution & Analysis

Beauty Library Salon, Malaysia Case Study Solution 

The beauty library salon in Malaysia is a very privileged and remarkable salon, popularly providing a number of services to its customers that may include facial treatment, hair treatment, and beauty awareness programs and after treatment luxurious services.

The beauty library salon offers products and services in a friendly environment with professional staff who deal its customers pleasantly. The salon always considers that its product will not harm its customers because the beauty library salon cannot compromise the health and skin of its customers. The beauty library salon has included natural ingredients in its products to provide more satisfaction and comfort.

The market industry of Malaysia is evolving with the great means and the population is also increasing which results in increasing demand for beauty products and services.

In the coming five years, the beauty library salon is considering to adopt the advanced technologies that will give more benefit to its customers.The beauty library salon is most notable beauty industry giving a tough competition in the market.

Introduction:

Beauty library is remarkable in the beauty company of Malaysia. It aims to provide the beauty treatment and fitness programs to its customers for enhancing the beauty and make them confident with more beauty and make them blissful. The beauty library is also well known for the weight loss training programs, to nourish and encourage the confidence and spirit of the women. Beauty library also intended to enhance and uplift the courage and make them bold and valorous. It is intended to make the women more shinning, luminous and sparkling. The beautician and experts are also responsible for providing the comfort and calmness to its customers. They offered various services through which customers feel comfortable and satisfied. The expertise and beauticians show concerned with the beauty enhancement of the customers.

Women always want to be pampered, and the salon is always pamper them by providing high standards and satisfied services. The services are provided by a passionate professional who has a great experience of 20 years spanning across various beauty salons who are supposed to provide the satisfied services to its customers with Excellency. They only try to provide the comforts and best results to its customers including both males and females.

The beauty library has tried to provide services to its customers with a friendly environment and also trained its staff to deals with customers cordially.

The beauty library imports all of its products from Paris and all the products are free from harmful fragrances and chemicals that can cause harm to its customers. It has also adopted the latest technology to design its products and services.

Offerings of Beauty Library:

The beauty library is notable beauty salon in Malaysia providing various offers and consultancy services to its customers. It is also responsible for offering and providing free eye treatment to provide easiness to its customers. The company tends to use natural ingredients in its products to provide complete satisfaction and benefits. The most essential and primary ingredients used in products includes fruits, butter, oats, capsicum extract, lemon fruit extract, mint, lavender, iris flower extract, cactus extract, chicory flower extract, green tea extract, and sunflower seed oil. The beauty library is also responsible for men’s beauty club where the treatment is done to provide satisfaction, gladden and comfort to the men. The beauty library is offering following services to its customers;

  • Facial treatment
  • Hair removal
  • Body treatment
  • Beauty awareness programs
  • Hair treatment

The beauty library is intended to pursue the high standards services to its customers through the body and facial specialist and experts because it gives very importance to the customers’ need and wants and also wants to design the programs according to their desires and comfort.

The beauty library also offers luxurious comfort by means of providing shower rooms with various facilities including bathtubs and customers can also take a steam bath after getting the treatment. Their customers also offered some refreshment before going to get the treatment. They offered spacious rooms and also assign lockers.

 

The beauty library also offered alive demo to its customers before starting a treatment to completely satisfy them through their professional work.The salon opened in August 2013 with four lifestyle centres in Klang Valley and wants to expand it more in future.

Market Entry and Growth of Salon Industry in Malaysia:

The salon industry is evolving and expanding in Malaysia with a greater means. There are most beneficial opportunities and new entrant’s rate is increasing at a rapid speed.Through detailed market analysis, new entrants and existing beauty salons are supposed to avail the opportunities and these opportunities are the source of motivation and em powerment to make profitable decisions. The potential and growth of the beauty salon market depend upon various factors that may include population growth, demographics and latest beauty techniques (Wagner, 2017).

The customer’s expenditure rate on cosmetic products is increasing with the passage of time. The market trend is now changing because the women are more concerned with the grooming and uplifting inner beauty rather than outer beauty and appearance, this trend is especially evolving in the working women. The men are also showing concerned to groom their personality and treat it as anecessity rather than a luxury. According to the Professional Beauty Association,from 2016 to 2020 the number of positions that are available in the beauty industry is expected to grow by 16%....................

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