The Third Battle of Bull Run: The Disneys America Theme Park (B) Harvard Case Solution & Analysis

In the event, Disney CEO Michael Eisner pondered whether to go forward their plans on the history of the U.S. park called America Disney, in Virginia. The case illustrates the origin of the idea of ​​Disney, Eisner is hoping to distinguish his personal legacy and the company's work with local and state government officials. But opposition to the project grew. Initially, the conditions were debates about the growth and impact on the environment. Bert conditions dispute soon moved to the sacred land of the historic area. Disney's wholesome image was tarnished by the whole family and is portrayed as saccharin »McHistory". If the epilogue and provides interpretations of why Disney eventually abandoned the project. "Hide
by Elizabeth A. Powell, Sarah Stover Source: Darden School of Business 5 pages. Publication Date: January 29, 2002. Prod. #: UV1514-PDF-ENG

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The Third Battle of Bull Run: The Disneys America Theme Park (B)

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