Harvard Business School Executive Education: Balancing Online and Offline Marketing Harvard Case Solution & Analysis

As a small business, set its budget online media? HBS Executive Education Department can be considered as small and medium business units with an annual income of $ 107 million. As we look to change their culture, customs and organization of a forum on internet marketing, we have the opportunity not only to see the metrics used in the Internet marketing budget allocation, but also the stresses involved in the birth of a new exit to the market culture. "Hide
by John Deighton, Leora Kornfeld Source: Harvard Business School 16 pages. Publication Date: February 23, 2010. Prod. #: 510091-PDF-ENG

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